Marketing Proposal.

Arthur Pons Paris

Our Relationship

YOUR ANGLE has created a baseline package we believe is required to form the social foundations whilst bolstering the presence of Arthur Pons based on our discussions with yourself. This offering has been tailored to the growth requirements specific to the Company. With new Brands continually opening it's important we solidify Arthur Pons unique online offering whilst building a loyal community who are engaged with ongoing updates. Following on from our conversation, we are excited about showcasing the experience offered to clients to its full extent. It would be our pleasure in aiding you in this journey in ways such as creating unique content, with management and executing messages to the wider community.

+ Communication - Arthur Pons & Your Angle 

  • We will create a ‘Webex’ group chat between Yourself and Your Angle where we can communicate and utilise it to discuss marketing matters such as queries and updates. 

  • Schedule meetings to discuss any new ideas

Our Background & Working Process.

 

Our experience in growing brands is vast and our depth of knowledge in the field has helped us to grow businesses organically both in Australia and in the UK. We are a person centred approach rather than the product focus, which has offered us results across several sectors. 

A strong foundation of experience and understanding has allowed us to speak to consumers in the brand language they understand, and connect them with their ideal customer base and desired destination.

We find out what motivates your customers and then reflect it through your online communications – a simple formula for success. 

THE PLAN.

 

Based on our conversations with yourself we have made a tailored plan for the company. You expressed how the company currently does not have a clear vision for the socials. This is something we are passionate about helping you develop! We have gone for an aesthetic that we believe is in alignment with the brand ethos. Our desired aesthetic for the socials are clean and fresh, speaking to today's generation whilst also staying true to the brand. Our proposed plan would be:

+ Begin with a campaign to create a strong brand identity online. 
+ Followed by monthly content creation, as this would be key in maintaining a consistent amount of high-quality and engaging content
+ Capturing Ecommerce when required

MOOD BOARD // VISUAL AESTHETICS

Illustrating an effortless “it bag” aesthetic whilst remaining refined and luxe. The idea is to keep the imagery relatable as well as aspirational. 

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MONTHLY PACKAGE

These services provided by YOUR ANGLE will enable you to focus on what you do best within the business. We have created a tailored packaged for you in which we believe will best cater for your business structure to create content on a day to day basis to share with your growing community. 

We will create content whilst working seamlessly with your ads team to provide you a great service and let them do what they do best. 

SOCIAL MEDIA MANAGEMENT

“Selling without selling” is our approach. Selling an aspirational lifestyle, and creating a story people want to buy into is key. Using content creation as our leverage, showcasing and making your audience see your value. Below we have outlined our deliverables for each month.

 

+ Strategy & Planning 

  • Create a strategic roadmap that ties in with the goals of management to ensure key moments are achieved and consistency remains.

  • Promote the purpose and behaviours of Arthur Pons within the greater community. 

  • Align our content with the strategy to increase engagement on your socials

  • We use insights to assess what works and what doesn't, we use this information to reassess strategies and put new plans in action.

+ Content Production 

  • Maintain the business’s brand content through constant shoots throughout the month 

  • Similar to how notable companies like Botega and Jacquemus work, we will work with our team to create themes and align those ideas with our shoots each month

+ Aesthetics 

  • We will create reels, grid photos and stories that reflect your business from an aesthetics standpoint. 

  • We map out content on the grid to insure everything looks aesthetically pleasing and well-balanced. It also ensures that there is a steady flow each week so engagement can grow. 

CONTENT CREATION

Monthly Content Production maintenance. We will help you capture content that will allow you to convey your message to your community but also maintain your relationships through content that resonates with your brand.

  • We will organise content shoots each month to create original and luxe content to continually push out onto social media

  • Content from these days will come in the form of reels and photos

  • Maintaining this steady flow of high-quality content is important for your brand voice and brand awareness.

 
 

Grid Photos + Stories 

  • Photos from the campaign

  • Photos from content days

  • Luxe behind the scenes of the bag making process

  • Notable individuals who can be seen wearing the bags

Reels/ Video Content 

  • With videos becoming the main source of media prioritised on social media it is important we create reels that will encompass the Arthur Pons offerings to not fall behind competitors who share similar offerings. 

  • The Reels can be described as mini-campaigns  

Additional costs for content days may include

  • Models

  • Locations

  • Props

  • Set design

  • Makeup & hair

  • Plus additional costs

Monthly Pricing

$8,500 AUD (Per month ) // 12 Month Term

Optional Ad on

+ PREVIEW Collaboration Software - $50 monthly (per venue)

  • This allows business owners to review all of the scheduled posts via an online portal before it goes live.

  • Owners can additionally leave feedback on a post by clicking on it to comment their notes, should they require an amendment before a post goes live. 

CAMPAIGNS

Our Marketing campaigns are organised, strategised efforts to promote a specific goal, such as raising awareness of your brand, fostering a positive company image as well as giving your business a focused edge in the market. Most importantly, it brings the creation and vision of the designs to life, allowing your audience to connect with the brand. We will create a video for the campaign as well as imagery to go along with the visuals. Video blends two things that catch viewers’ attention: movement and sound. Both of these play a vital role in conveying an efficient message. Our focus when directing and creating the ideas for campaigns is storytelling. It is one of the most important ways to connect with your customers as It helps generate closeness, empathy and helps develop connections with a consumer as well as showing them your value in the market. Campaigns are unique in that we advise in doing a minimum of 2 a year, unlike the monthly content days.

We would provide you with a mood board, shot list, itinerary, organise the models, and then present our plan to your team. Once approved we would then action it, and go straight into pre and post-production.

Campaign Pricing

Quote to be provided based upon each production scope.