Marketing Proposal.

Barbes

Our Relationship

Your Angle has created a baseline package we believe is required to bolster the presence of Barbes based on our discussions with yourself. This offering has been tailored with the growth requirements specific to you. It would be our pleasure in working alongside you moving forward to create unique content and to generate an online presence that reflects the experience that you would encounter as a patron of Barbes.

 

+ Communication - Barbes & Your Angle

  • We will create a ‘Webex’ group chat between Yourself and Your Angle where we can communicate and utilise it to discuss marketing matters such as queries and updates.

  • Schedule meetings to discuss any new ideas

Tailored Monthly Package

These services provided by YOUR ANGLE will enable you to focus on what you do best within the business. We have created a tailored packaged for you in which we believe will best cater for your business structure to create content on a day to day basis to share with your growing community.

Social Media Management

We will utilise the content captured to strategically generate an online presence that reflects your brand.

 

+ Content Production 

  • Maintain the businesses brand content through constant shoots throughout the month 

  • Capture and share with the community events hosted at Barbes with varying promoters 

+ Strategy & Planning 

  • We create different 'flows' for each day for the stories that will consist of various types of content to keep things exciting and interesting for your audience. This could include videos or photos of Barbes patrons and showcasing the community, letting your audience know about special events that may be coming up, share music or mixes that you would recommend, and asking your audience what they want to see more of.

  • Promote the ethos, values, vision, purpose and behaviours of Barbes within the greater community. 

  • We use strategies to increase engagement on your socials

  • We use insights to assess what works and what doesn't, we use this information to reassess strategies and put new plans in action.

+ Aesthetics 

  • We will achieve this through creating Reels, grid photos and stories that reflect your business from an aesthetics stand point. 

  • We map out content to on the grid to insure everything looks aesthetically pleasing and well balanced. It also ensures that there is a steady flow each week so engagement can grow. 

Content Creation

Monthly Content Production maintenance. We will help you capture content that will allow you to convey your message to your community but also maintain your relationships through content which resonates with your brand.

  • A day will be dedicated once a month to capture content for the Barbes socials. This will ensure we can capture content that represents the brand well. 

  • We can invite dj’s and people who represent the brand along on these days to feature in the content 

  • Content from these days will come in the form of reels and photos

  • These days are a great in case of lockdowns, renovations, sick staff, or canceled events - it guarantees that the socials will still have content which engages the Barbes community 

 
 

+ Reels (1x week)

  • Reels will include content that represents each specific event - the feel and look of each video will reflect the Barbes experience. The goal is to create that “fomo” effect we spoke about and create an even stronger community around Barbes. Videos can be filmed on a mix of VHS and digital to construct a look and feel dependent on each event. 

+ Grid Photos (5 Images weekly)

  • Photos of specific cocktails you offer and get your audience excited 

  • photos of barbes patrons - really focusing on community

  • The imagery for each event 

  • The Barbes space 

+ Stories (4 story sets a week)

  • Stories will showcase content such as your Barbes community from specific nights, highlight special upcoming events, update your audience on details or pressing news, share music or mixes you like etc. 

Pricing

$1,200 (Per Month)

Optional Ad on

+ UNUM Collaboration Software - $49

  • This allows business owners to review all of the scheduled posts via an online portal before it goes live.

  • Owners can additionally leave feedback on a post by clicking on it to comment their notes, should they require an amendment before a post goes live.