Marketing Proposal.

Gordon Street Garage

+ Made in Common Group Package

Our Relationship

YOUR ANGLE has created a baseline package we believe is required to form the social foundations whilst bolstering the presence of Gordon Street Garage based on our discussions with yourself. This offering has been tailored with the growth requirements specific to the venue. With new restaurants, cafes and bars continually opening it's important we solidify GSG’s unique online offering whilst building a loyal community who are engaged with ongoing updates. Following on from our conversation, we are excited about showcasing the experience offered to patrons to it's full extent. It would be our pleasure in aiding you in this journey in ways such as creating unique content, with management and executing messages to the wider community.

In addition to the baseline package, you will find an added package which includes the same treatment for the other 2 Makers In Common venues, being Bread in Common and Coogee in common. If their are more venues required we can adjust this package to include them

+ Communication - Gordon Street Garage & Your Angle 

  • We will create a ‘Webex’ group chat between Yourself and Your Angle where we can communicate and utilise it to discuss marketing matters such as queries and updates. 

  • Schedule meetings to discuss any new ideas

Our Background & Working Process.

 

Our experience in growing brands is vast and our depth of knowledge in the field has helped us to grow businesses organically both in Australia and in the UK. We take a people rather than the product focus, which has offered us results across several sectors.

A strong foundation of experience and understanding has allowed us to speak to consumers in the brand language they understand, and connect them with their ideal clinic and desired destination.

We find out what motivates your customers and then reflect it through your online communications – a simple formula for success.

Tailored Monthly Package

These services provided by YOUR ANGLE will enable you to focus on what you do best within the business. We have created a tailored package for you in which we believe will best cater for your business structure to create content on a day to day basis to share with your growing community.

Social Media Management

We will utilise the content captured to strategically generate an online presence that reflects your brand.

 

+ Strategy & Planning 

  • Create a strategy roadmap which ties in with the goals of management to ensure key moments are achieved and consistency remains.

  • We create different 'flows' for each day on the stories that will consist of various types of content to keep things exciting and interesting for your audience. We will mix in various aspects of Gordon Street Garage in the stories being patrons, menu items, the kitchen process, community, company culture and much more to create a balanced viewing to the community.

  • Promote the purpose and behaviours of GSG within the greater community. 

  • Align our content with the strategy to increase engagement on your socials

  • We use insights to assess what works and what doesn't, we use this information to reassess strategies and put new plans in action.

+ Content Production 

  • Maintain the businesses brand content through constant shoots throughout the month 

+ Aesthetics 

  • We will achieve this through creating Reels, grid photos and stories that reflect your business from an aesthetics stand point. 

  • We map out content onto the grid to ensure everything looks aesthetically pleasing and well balanced. It also ensures that there is a steady flow of content each week so engagement can grow. 

Content Creation

Monthly Content Production maintenance. We will help you capture content that will allow you to convey your message to your community but also maintain your relationships through content which resonates with your brand.

  • We will come in throughout the month to capture content discreetly without disrupting the operational flow of the venue whilst capturing authentic imagery

  • Content from these days will come in the form of reels and photos

  • Maintaining this content is important for instances we have seen in recent events during restrictions whereby we can still engage with your customers and remind them of your reopening date.

 
 

+ Grid Photos (5 Images weekly)

  • Photos of menu items

  • Photos of GSG patrons - really focusing on community

  • New menu, breakdown of dishes

  • Teasing new dishes arriving to the menu

  • Behind the scenes with GSG barista

  • The Gordon Street space 

  • and much more

+ Stories (4 story sets a week)

  • Stories will showcase daily content which acts as a direct communication line to your community.

  • Stories in the morning reminding people of items on the menu for lunch & Dinner

  • Stories showcasing the process in the kitchen

  • Familiarising the audience with the waitstaff and chefs

  • Reminder to grab coffees before work.

  • Reminders of office hours

  • Images showcasing where we are located in the city

  • Re-sharing patrons who visit the venue

  • Announcement updates such as updates to GSG covid regulations

+ Reels/ Video Content (1x week)

  • With videos becoming the main source of media prioritised on social media it is important we create reels which will encompass the GSG offerings to not fall behind competitors who share similar offerings.

  • Kitchen Process - eg. slow motion of the brushing of the egg wash on bread, close up of plating dishes etc.

  • Days at GTG - we could create a beautiful montage of the space and its patrons

  • The coffee process

  • The process of changing the menus

Pricing

$1,499 (Per Month)

MIC Group Pricing

$4000 (Per Month for all 3 venues)

We have allowed for a discount of $500 to make it as cost efficient as possible for yourselves given we will be providing a three venue package service.

Optional Ad on

+ UNUM Collaboration Software - $49 monthly (per venue)

  • This allows business owners to review all of the scheduled posts via an online portal before it goes live.

  • Owners can additionally leave feedback on a post by clicking on it to comment their notes, should they require an amendment before a post goes live.