His artistry is characterised by bold and addictive sounds, effortlessly adapting to various musical styles. Sparking a viral freestyle challenge, JAY gained widespread popularity with the success of "That's My Bae,”. This paved the way for a series of chart-hit singles in 2018, further solidifying his ever-growing fanbase and expanding his artistic horizon with tracks like "Good Vibes" and "Becky." Notably, however, it was Your Mrs" that without a doubt captured the hearts of millions with its catchy chorus, reaching a million views just days after it’s release after a snippet of the chorus was circulating. JAY1's reputation continued to soar as he collaborated on the remix of Russ & Tion Wayne's "Keisha & Becky" and showcased his talent on Charlie Sloth's "Fire In The Booth" radio show in April 2019. The release of his debut EP, "One Wave," in July of the same year, featuring hits like "Mocking It" & "Your Mrs," demonstrated his versatility within the U.K. rap scene. Continuing his journey, JAY1 explored new musical avenues in 2020, collaborating with renowned artists like Sean Paul, Toddla T, Blueface, and The Plug. Notably, his drill debut alongside Loski on the dynamic track "TEE" showcased his ability to adapt to diverse genres. In 2021, JAY1's momentum continued with the release of "Ocean," following the success of his summer hit "Swerve," featuring the highly-acclaimed artist KSI. Setting his sights on 2022, JAY1 confidently returned with a mesmerizing freestyle, "DND," and later unveiled the captivating track "Mercedes.”