Kalkidan China Meets:
Youtube Series
Our Relationship
YOUR ANGLE has created a baseline package we believe is required to form the education series foundations whilst bolstering the presence of "Kalkidan China Meets:". We recognize the importance of establishing a solid foundation for this show's success. As a result, our team at YOUR ANGLE has dedicatedly developed a comprehensive package tailored to meet the specific growth requirements of "Kalkidan China Meets:"
Our primary mission is to cultivate a dedicated community of viewers who eagerly look forward to each new episode. To achieve this, we are fully committed to creating exceptional and unique content that resonates with a broader audience. Our goal is not only to entertain but also to enrich the lives of our viewers through the sharing of compelling stories and experiences.
Together with "Kalkidan China Meets," we aim to create a powerful and engaging platform that leaves a lasting impact. Our unwavering support and dedication to producing high-quality content are bound to bolster the presence of the show and forge a strong connection with its audience.
Our Background & Working Process.
Our experience in growing brands is vast and our depth of knowledge in the field has helped us to grow businesses organically both in Australia and in the UK. We are dedicated to following our person-centred approach rather than product focus, which has offered us results across several sectors.
A strong foundation of experience and understanding has allowed us to speak to consumers in the brand language they understand, and connect them with their ideal customer base and desired destination.
We find out what motivates your viewers and then reflect it through your online communications – a simple yet effective formula for success.
THE BIG IDEA
SERIES PACKAGE
These services provided by YOUR ANGLE will enable you to focus on what you do best within the business. We have created a tailored packaged for you in which we believe will best cater for creating high quality ongoing episodes for the series.
Creating high-quality video content for your brand is not always as simple as pointing a camera and pressing record. With most things: good planning is essential. That’s why we stick to three main stages when producing a video, helping make the process simple and efficient.
The three stages of production include:
Pre-Production/ Conceptualization and Planning: All of the necessary planning before filming. (30% of the production process)
Mood boarding
Define the show's objective, target audience, and overall theme
Research potential interview topics and guests that align with the show's vision
Develop a format for the interviews, including the structure, duration, and tone
Create a detailed production plan, outlining timelines, resource allocation, treatment, shot selection ect
Production: Filming takes place here, capturing all the desired content. (20%)
Post-Production: Footage goes to the editing team, they edit the video together and add any finishing touches. (50%)
+ Branding: Create a branding profile
Design a distinctive logo that visually represents the show's theme, tone, and personality
Choose a consistent colour scheme and typography to be used across all branding material
Create a cohesive brand voice and tone
Develop a comprehensive set of brand guidelines that outline how all branding elements should be used.
+ Social Media
The Deliverables
Pre-production
Mood board: Understand the style and inspiration for the video.
Deliverables: What content you want to be created.
Objective: The end goal you want the content to achieve.
Treatment: This is a detailed plan and process
Script: We will work alongside you to delve into the questions you plan on asking
Shot List: A list of different angles and type of shots we want to achieve for each section of the script (making sure we don’t miss anything).
Call Sheet: A plan so we know where and when to film and if we’ll need anyone available on set.
Production Process
Assist in preparing the set
Ready to film on the dates and times as agreed in pre-production
Arrive with all the equipment needed for the shoot
While we do stick to a schedule, we ensure we have time for flexibility as many things can change such as bad weather, people no longer available for filming etc
Once everything has been captured and achieved, we wrap filming
Post Production Process
Shot selects: Picking the best shots for use in the video.
Sequence Building: Putting clips and audio together to create a narrative.
Audio Mix: Mixing voiceovers and adding music.
Text: Adding any basic text or graphics such as logos.
Adjustments: Make any required adjustments to the first draft.
Colour-Grade: Adjusting the look and feel of the video.
Soundscape: Adding sound effects and atmospheric sounds.
We’ll send through a draft, if you have any adjustments we’ll work to get those done. Otherwise, your video is ready to go!
We’ll then send you a link to download your video, ready to share online!
SOCIAL MEDIA
Social Media Content Calendar: An in-house well-planned calendar outlining the dates, times, and topics for social media posts across various platforms
Content Creation: Creation of engaging and relevant content, including creation of text, images, videos, infographics, and other multimedia elements.
Community Management: Monitoring and responding to comments, messages, and mentions, engaging with the audience, and addressing inquiries or concerns promptly.
Audience Growth: Develop well-researched weekly strategies to increase the engagement across social media channels.
Analytics and Reporting: Regular in-house analysis of social media performance, providing insights into key metrics, growth, engagement, and areas for improvement.
Social Media Advertising: Designing and executing paid advertising campaigns on platforms like Facebook, Instagram, tik Tok, etc., to reach a wider audience and achieve specific objectives.
Influencer Partnerships: Identifying and collaborating with influencers or industry leaders to amplify brand reach and credibility.
Social Media Strategy Development: Creating a comprehensive social media strategy aligned with the client's overall marketing goals and target audience.
Reputation Management: Monitoring brand mentions and sentiment across social media, addressing negative feedback, and maintaining a positive brand image.
Social Media Competitor Analysis: Keeping track of competitors' social media activities and identifying opportunities to stay ahead in the market.
Social Media Platform Optimization: Optimizing metrics etc profiles, bios, cover images and ALT text on various platforms to maintain a consistent brand identity.
Conversion Tracking: Implementing tracking mechanisms to measure the impact of social media efforts on website conversions and sales.
Social Media Listening: Using monitoring tools to gain insights from social media conversations about the brand, industry, and competitors.
Innovative Campaign Ideas: Proposing and executing creative and innovative social media campaigns to generate brand awareness and engagement.
Budget Breakdown
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Pre & Production cost per episode // $6,150
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3 Months // $2,500 per month
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Ad Spend Per month $1,500
(Variable projection, however it is subject to change based on performance)