Marketing Proposal.

Palmyra Pilates

Our Relationship

YOUR ANGLE has created a package we believe is required to form the social foundations whilst bolstering the presence of Palmyra Pilates based on our discussions with yourself. This offering has been tailored with the growth requirements specific to the studio in alignment with the strategy. With new studios continually opening it's important we solidify Palmyra Pilates unique online offering whilst building a loyal community who are engaged with ongoing updates. Following on from our conversation, we are excited about showcasing the experience offered to clients to it's full extent. It would be our pleasure in aiding you in this journey in ways such as creating unique content, with management and executing messages to the wider community.

+ Communication - Palmyra Pilates & Your Angle 

  • We will create a ‘Webex’ group chat between Yourself and Your Angle where we can communicate and utilise it to discuss marketing matters such as queries and updates. 

Our Background & Working Process.

 

Our experience in growing brands is vast and our depth of knowledge in the field has helped us to grow businesses organically both in Australia and in the UK. We are a person centred approach rather than the product focus, which has offered us results across several sectors. 

A strong foundation of experience and understanding has allowed us to speak to consumers in the brand language they understand, and connect them with their ideal customer base and desired destination.

We find out what motivates your customers and then reflect it through your online communications – a simple formula for success. 

Tailored Monthly Package

These services provided by YOUR ANGLE will enable you to focus on what you do best within the business. We have created a tailored packaged for you in which we believe will best cater for your business structure to create content on a day to day basis to share with your growing community.

Social Media Management

We will utilise the content captured to strategically generate an online presence that reflects your brand.

 

+ Strategy & Planning 

  • Create a strategy roadmap which ties in with the goals of management to ensure key moments are achieved and consistency remains.

  • We create different 'flows' for each day on the stories that will consist of various types of content to keep things exciting and interesting for your audience. We will mix in various aspects of Palmyra Pilates in the stories such as classes, aesthetic areas of the studio, community, company culture, architecture, and much more to create a balanced viewing to the community.

  • Promote the purpose and behaviours of Palmyra Pilates within the greater community. 

  • Align our content with the strategy to increase engagement on your socials

  • We use insights to assess what works and what doesn't, we use this information to reassess strategies and put new plans in action.

+ Content Production 

  • Maintain the businesses brand content.

+ Aesthetics 

  • We will achieve this through creating Reels, grid photos and stories that reflect your business from an aesthetics stand point. 

  • We map out content to on the grid to insure everything looks aesthetically pleasing and well balanced. It also ensures that there is a steady flow each week so engagement can grow. 

Content Creation

Monthly Content Production maintenance. We will help you capture content that will allow you to convey your message to your community but also maintain your relationships through content which resonates with your brand.

  • We will come in throughout the month to capture content discreetly without disrupting the operational flow of the venue whilst capturing authentic imagery

  • Content from these days will come in the form of photos and reels

  • Content days where we can capture more detailed shots, educative reels etc

  • Maintaining this content is important for instances we have seen in recent events during restrictions whereby we can still engage with your customers and remind them of your reopening date. 

 
 

+ Grid Photos (4 Images weekly)

  • Classes for the week 

  • Spacer photos - eg. corners of the studio that shoot well

  • Team members 

  • Clients 

  • Inspiration - eg. Architecture, clothing, food, nature 

  • and much more 

+ Reels/ Video Content (3x month)

  • With videos becoming the main source of media prioritised on social media it is important we create reels which will encompass the Palmyra Pilates offerings to not fall behind competitors who share similar offerings. 

  • Educative videos of the instructors 

  • Weekly round up 

  • A look into the studio vibe

+ Stories (4 story sets a week)

  • Stories will showcase daily content which acts as a direct communication line to your community. 

  • Stories in the morning reminding people of spaces left in classes

  • Stories showcasing the space

  • Familiarising the audience with the instructors 

  • Educative info - eg. why its important to stretch, how it affects the brain, the importance of feeling good and selfceare

  • Reminders of opening hours 

  • Re-sharing patrons who visit the venue

  • Announcement updates such as updates to Palmyra Pilates covid regulations

Pricing

$1,499 (Per Month)

Optional Ad on

+ UNUM Collaboration Software - $50 monthly (per venue)

  • This allows business owners to review all of the scheduled posts via an online portal before it goes live.

  • Owners can additionally leave feedback on a post by clicking on it to comment their notes, should they require an amendment before a post goes live.