“SANTORINI FREESTYLE”
MUSIC VIDEO TREATMENT
1.0 COMMUNITY FOCUS
2.0 SANTORINI VIBES
3.0 LAVISH LIFESTYLE
4.0 OVERVIEW
YA
“CONCEPT”
THE SANTORINI VIBE
COMMUNITY FOCUS
YA
0.1
THE VISION
SCENE
OVERVIEW
Narrative
The video opens with community and family shots, capturing BLXSS walking through a Melbourne neighbourhood, performing while interacting with locals and friends. Handheld shots of community scenes—kids playing football, street barber cuts, street FIFA, barbecues, street art, and daily life—give an authentic, documentary-like feel. These scenes will emphasise BLXSS's sense of belonging and pride in his roots, showcasing genuine interactions and capturing unscripted moments that highlight the community's warmth and resilience. BLXSS then performs alongside the community, blending in naturally, showcasing his connection to the people around him.
OPENING SHOT:
“WALKING NEIGHBOURHOOD PERFORMANCE”
BLXSS walks through a local Melbourne neighbourhood, interacting with friends and locals, conveying a sense of community. The camera captures close-ups of BLXSS and wide shots to showcase the environment, highlighting the energy of the neighbourhood and the connection between BLXSS and his surroundings.
KEY SHOTS
Opening Lyric Shot: As BLXSS delivers "YO," the camera pans quickly in from the side to a tight shot, capturing the intensity of his performance, then transitions to another performance angle on the bridge, showing the dynamic energy of the scene.
[https://youtu.be/znO2iRtWnpo?t=5]
Bridge Wide Shot: BLXSS walks into the frame from above, approaching the camera, exuding confidence and presence.
[https://youtu.be/GHJu1oZBKLU?t=5]Mandem Join BLXSS: Friends join in the background, followed by close-up shots and B-roll moments capturing their energy, camaraderie, and the support network around BLXSS.
[https://youtu.be/GHJu1oZBKLU?t=25]High-Angle Freestyle Close-Up: High-angle shot focusing on BLXSS for an intimate, raw performance, capturing the intensity of his lyrics. [https://youtu.be/czuPHIua6qo?t=24]
Landmark Shot: Tight shots of BLXSS performing in front of a building, showcasing charisma and connecting his performance to significant landmarks around the city/neighbourhood.
[https://youtu.be/xalCsxC0WaE?t=17]Panning Wall Shot: Panning shot of BLXSS against a wall within the urban landscape.
[https://youtu.be/i8Iy7F1rQic?t=81]Energy Shot: Capture one of BLXSS's friends hyping up, adding to the overall energy and sense of unity in the video.
[https://youtu.be/xalCsxC0WaE?t=34]Motion Headshot: Headshot camera movement capturing BLXSS, adding a dynamic element to the performance.
[https://youtu.be/i8Iy7F1rQic?t=112]
SHOT:
“COMMUNITY PERFORMANCE”
This scene captures BLXSS's energy and connection with the community through handheld and cinematic shots. BLXSS is surrounded by his crew, showcasing unity and support. Wide shots blend BLXSS's performance with community activities, contributing to an authentic atmosphere. Tighter shots emphasise community support, while pull-out panning shots place BLXSS front and centre, highlighting strength and shared stories. Slow-motion adds emotional depth to key moments.
KEY SHOTS
Group Energy Street Shot: BLXSS surrounded by his crew, showcasing community and unity, with everyone hyping each other up, adding to the celebratory feel.
[https://youtu.be/Fc09UUvysbE?t=40]Tight Community Shot: High-angle shot of BLXSS performing with the community in the background, capturing the energy and support of those around him.
[https://youtu.be/i8Iy7F1rQic?t=85]Pull-Out Panning Hero Shot: Panning shot with BLXSS front and centre, community behind him, creating a powerful visual of the community and its stories. [https://youtu.be/T0x-tmzl5kw?t=1]
Community Interaction and Performance: Wide shots of community togetherness and close-ups of BLXSS performing, seamlessly blending his performance with everyday community activities to create a sense of authenticity'.
[https://youtu.be/T_DvbI9F2-c?t=45]
SHOT:
“COMMUNITY
B-ROLL”
The B-roll features handheld and cinematic shots of everyday neighbourhood interactions, emphasising resilience and unity. Scenes include candid laughter, daily activities, and urban montages of buildings, vendors, and transit. Handheld wide-angle and slow-motion shots capture the community's spirit. Key moments include kids holding the "US NEVER DEM" flag, and nostalgic elements like an old-school TV with "WE NEVER DEM" branding and a young BLXSS in a toy car, reflecting his origins.
KEY SHOTS
Community and Street Life B-Roll: Capture everyday neighbourhood interactions, emphasising resilience, with shots of people engaging in daily activities, candid laughter, and moments that highlight the community's vibrancy.
[https://www.youtube.com/watch?v=dXeOBkKdiAg]
Urban Montage B-Roll: Shots of buildings, vendors, trains, buses, and candid interactions, capturing the hustle and energy of the city, adding depth to the environment.
[https://youtu.be/T0x-tmzl5kw?t=4]
[https://www.youtube.com/watch?v=My05cYX\\\\_2iM]Community Energy B-Roll: Handheld shots of community life, with a mix of panning, wide angles, and slow-motion, emphasising the vitality and unity of the neighbourhood.
[https://www.youtube.com/watch?v=wRT3lfnrus0]Community Flag Shot: Kids holding the "US NEVER DEM" flag, symbolising unity and pride, prominently displaying community solidarity. [https://youtu.be/i8Iy7F1rQic?t=102]
[https://www.youtube.com/watch?v=xalCsxC0WaE&t=12s]Photo Frame: Shot of a young BLXSS in a toy car, filmed in a living room or moody setting, adding a nostalgic element that represents his origins and journey.
[https://www.youtube.com/watch?v=eKzmRnetw-c]TV Branding Shot: Old-school TV displaying "WE NEVER DEM" branding for a nostalgic vibe, reinforcing the EP's theme and tying in BLXSS's message throughout the visuals.
[https://youtu.be/czuPHIua6qo?t=18]
SANTORINI VIBES
YA
0.2
ITS ENJOYMENT
SCENE
OVERVIEW
Narrative
To echo the lyrics about Santorini, foreign whips, and foreign chicks, scenes take place at St Kilda Beach, featuring BLXSS cruising Melbourne streets in a buggy with a girl, as well as enjoying relaxed, candid moments by the beach. These visuals portray BLXSS's ambitious lifestyle, contrasting with his grounded authenticity. Joined by friends, BLXSS is shown chilling by the water, capturing carefree, lighthearted interactions that emphasise the balance between ambition and enjoyment.
SHOT:
“BUGGY CRUSING (BIG BIMMER)”
BLXSS and a girl drive through the streets in a buggy, blending luxury with a sense of enjoyment. The buggy adds a unique, fun element to the typical luxury car scene, highlighting individuality and the enjoyment of the journey.
KEY SHOTS
Buggy Street Drive Shot: BLXSS and a companion in a buggy, with stable close-ups and wide shots capturing their energy, smiles, and interactions, creating a laid-back, carefree vibe.
[https://youtu.be/i8Iy7F1rQic?t=71
[https://youtu.be/i8Iy7F1rQic?t=93]
Car Window Performance Shot: Close-up shot of BLXSS leaning out of a car window, with dynamic movement and city lights in the background, creating a sense of motion and connection to the urban environment.
[https://youtu.be/T0x-tmzl5kw?t=32]Rolling City Drive Shot: Performance tracking shots of BLXSS driving through the city, capturing the lights, movement, and energy, emphasising his ambitions and the forward momentum of his journey.
[https://youtu.be/T\\\\_DvbI9F2-c?t=61]
SHOT:
“ST KILDA BEACH HANGOUT”
The scene captures BLXSS and a girl in a variety of relaxed and intimate settings, from strolling together to enjoying quiet moments on the beach. Candid shots highlight their connection, offering a glimpse into BLXSS's more personal side.
KEY SHOTS
Authentic Street Scenes: BLXSS and a girl walking together, capturing casual and intimate moments, using natural light to emphasise the connection between them and the relaxed atmosphere.
Candid Couple Shots: B-roll of BLXSS and the girl in laid-back environments like sitting by the beach, capturing moments of laughter and genuine interaction, revealing a more personal side of BLXSS.
Supportive Partner Scenes: BLXSS and the girl sitting on the beach, sharing a quiet moment, with close-ups focusing on their expressions, highlighting loyalty and support, establishing an emotional connection with the audience.
LAVISH LIFESTYLE
YA
0.3
THE GRIND
SHOT:
“HIGH-RISE ROOFTOP PERFORMANCE”
This scene highlights BLXSS performing on a rooftop, symbolising his elevated perspective and aspirations. Wide and tracking shots emphasise the open skyline, representing limitless potential, while smooth panning shots add intimacy to reflective moments. The closing shot of BLXSS overlooking the Melbourne skyline at sunset captures the sense of aspiration and hope, symbolising the journey ahead.
KEY SHOTS
Rooftop Performance Shot: Wide and tracking shots of BLXSS performing on a rooftop, with the skyline in the background, symbolising his elevated perspective and aspirations. The open skyline represents limitless potential.
[https://youtu.be/xalCsxC0WaE?t=13]Cinematic Rooftop Glide: Smooth panning shots gliding around BLXSS on a rooftop, with occasional zoom-ins to add intimacy, showcasing both the grandeur of the setting and BLXSS's reflective moments.
[https://youtu.be/oincoJ5Y7z0?t=38]
SHOT:
“STOREFRONT PERFORMANCE”
BLXSS performs in front of a shop, with low-angle shots. He interacts with his crew, adding authenticity. Wide and tight shots highlight his street presence, while also serving as an aesthetic visual shot matching his style.
KEY SHOTS
Low-Angle Performance Shot: BLXSS performs in front of a convenience store, with a dominant presence, using the glow of streetlights to add atmosphere, emphasising his charisma and confidence.
[https://youtu.be/i8Iy7F1rQic?t=95]
THE OVERVIEW
YA
0.4
US NEVER DEM
PRODUCTION ELEMENTS
Editing Style
The editing will balance fast cuts during high-energy moments and smooth transitions during laid-back scenes. Fast cuts will be used to emphasise the intensity of certain lyrics and moments of high energy, while smoother transitions will allow the viewer to take in the visuals during more introspective scenes. Colour grading will blend warm and cool tones—sunlit shots with a golden glow to evoke warmth and community. Occasional use of speed ramps will add a dynamic element to the visuals, enhancing storytelling.
Wardrobe & Props
BLXSS: A mix of high-end streetwear and designer pieces, transitioning from casual in community shots to elevated fits for the high rise rooftop scene performance scenes. The wardrobe reflects the duality of his lifestyle—grounded in his roots but striving for more. Accessories like lowkey chains and watches will be used to subtly accessorise.
Props: Buggy or luxe car, everyday items like street food and footballs, used to contrast the rawness of his upbringing with the luxury he’s working towards. The mix of props will highlight the balance between community and ambition.
Mood & Tone
The mood will mix ambition, nostalgia, and celebration, capturing BLXSS's ongoing journey—his community, his aspirations, and the life he’s building. The raw yet polished visuals represent the duality of his lifestyle: being grounded while striving for more. The tone will be uplifting yet reflective, showcasing both the reality and the rewards, creating an emotional connection with the audience by highlighting the importance of resilience and ambition.
Cinematography
The camera work will blend handheld shots for raw, intimate moments with stabilised shots for luxurious scenes, capturing both authenticity and ambition. Handheld shots will be used for community scenes to maintain a sense of connection and realism, while stabilised shots will emphasise the luxury and aspirational aspects. Lighting will be natural for daytime/sunset scenes, capturing the warmth of the sun.
Cinematic framing with steady panning shots, wide shots for environment, and close-ups for emotional storytelling—ideal for BLXSS’s community interactions. These techniques will be used to create an immersive, visually rich portrayal of the community.
Quick cuts, dynamic movement, and low-angle shots create a sense of momentum. Tight framing adds intimacy, effectively conveying ambition and confidence. This will be used during high-energy moments to emphasise BLXSS's drive and presence.
A mix of handheld shots and smooth pans creates an intimate, energetic atmosphere. Handheld feel adds rawness, while dynamic angles highlight key transitions, perfect for capturing both the community's vibrancy and BLXSS's reflective moments.
The video will end with BLXSS standing on a rooftop, the Melbourne skyline behind him as the sun sets—symbolising his perspective, looking out over the city and thinking about the heights he’s yet to reach, captured in the rooftop rise scenes. The closing shot will slowly zoom out, showing the vastness of the skyline, symbolising endless possibilities and the journey ahead, leaving the viewer with a sense of aspiration and hope.
Closing Shots
“SANTORINI FREESTYLE”
BY BLXSS