SJL Marketing Timeline

YOUR ANGLE

January

Getting to know you.

 

+ Planning

  • Business marketing assets handover from SJL to Your Angle Studios.

  • Commence pilot week (Week 1) whereby the brand aesthetics, communication and project plan will be finalised and put into fruition the following week, after week 1 mapping. 

  • Your Angle will provide you login details to our internal communication channel Cisco Webex, where we can discuss throughout the week and the SJL team can add in content for creative purposes. 

  • We can decide upon a monthly meeting date to debrief and discuss SJL marketing. 

+ Content Creation (Following Pilot Week)

  • Your Angle Studios team will begin to capture content during pilot week to utilise throughout SJL social media platforms.

  • This will be executed and placed into a creative template to display the grid layout and aesthetics subject of the business feed through an application called UNUM. This feed will be continuously live for the team at SJL to see upcoming posts. 

  • Brand vision created by Your Angle Studios will be subject to approval by Jaimme Lee at the end of the week. 

  • Your Angle will continue to produce content which will continue will add value to the SJL brand. 

+ Analysis

  • Begin to analyse clientele and form a clearer understanding of our target market. 

  • Revise and assess the content produced and refine where needed to incorporate new ideas and findings. 

February

Acquaintances

 

+ Analysis 

  • Month two will provide the team with a clearer understanding on the response, reaction and direction of customers and the community.

  • Revisions will be made to continue to improve the content posted. 

+ Planning 

  • Continuous communication with the SJL team will be maintain through Cisco Webex to ensure we are keeping up top date with latest trends and mirroring them via the content. 

  • We will look to feature new individuals throughout the content to increase its shareability

+ Content Creation 

  • Our team will head into SJL to maintain a catalog of content for creative use 

  • We will follow up with new Reels/Tik Tok Videos and ideas to increase engagement whilst maintaining the quality produced throughout. Colour of the Week and Style of the Week reel series will be featured throughout the weekly content. 

  • Release of the first Youtube video series. SJL - Mirrored in the first week of February. We will feature a celebrity each month to showcase certain looks which your community may be looking to achieve. 

  • Release of the second series SJL - Effortless in the third week of February. Showcasing a 5 minute quick and easy look for those 24 hour days, everyday. 

  • We will create snippets from the full length video to showcase on instagram and Facebook to create awareness of your new emerging YouTube channel as Feed posts and Instagram/Facebook Stories.

March

Friends

 

+ Analysis

  • Assess the customers who have come into the salon and retarget ads to any clients who have dropped off to maintain customer loyalty at the salon.

  • Gage the community feedback and tailor content to keep the viewers intrigued and engaged.

+ Planning 

  • Discuss who we can feature in the YouTube series to increase views and online exposure.

  • Discuss our brand features. Will Eleven Australia be the only product brand previewed? 

+ Content Production

  • Plan the following episode to the YouTube series SJL - Mirrored. Discuss with the SJL team who the next celeb will be? Are they enjoying the series?

  • Discuss which clientele/individuals that will feature in the Colour of the Week and Style of the Week reels.